The 7 C’s of Digital Marketing


In order to be effective, your marketing efforts need to communicate a promise to your consumers. This promise can be made through content, which is the information on your website.

The next element of digital marketing is construction or the features of your website that make it user-friendly. These features will help you deliver on your promises quickly, and help you build loyal customers. You can visit the Atlanta Digital Marketing Agency website to learn more.


Customer-centricity is an increasingly popular trend in digital marketing. This philosophy is based on the idea that customers are your most valuable resource and that your business should cater to their needs. This approach has become particularly important in an age when consumers are increasingly digitally-savvy and have higher expectations of brands. In fact, according to a McKinsey survey, 39% of consumers will switch brands if a product is out of stock.

Customer-centricity can lead to more sales and more revenue. Research has shown that happy customers will share their positive experiences on social media, which can significantly increase brand awareness and sales. And since 82% of American consumers look for recommendations from friends and family, having a customer-centric approach is essential to increasing your brand's visibility and generating more traffic, leads, and sales.


Convenience is an important component of digital marketing. It involves factors such as ease of access, location, and time to purchase products. Consumers don't often make decisions based on convenience alone. They also take into account their preferences for choice, customization, and cost.

Convenience is one of the 7 Cs of marketing and is a critical element of any effective marketing plan. It involves considering the needs and wants of customers and tailoring the marketing plan to meet those needs. Keeping in mind the 7 C's of marketing can help you stand out in a competitive marketplace.

Convenience in digital marketing is the ability to provide the right information at the right time to the right consumer. This enhances the customer journey and creates a better overall experience. Convenience can also help improve customer service, reduce stress, and streamline the value proposition.


The creative process is critical for successful campaigns. It not only means developing creative messages, but also creating mechanisms for engagement. The creativity involved in a campaign should be bold and innovative. It does not need to be highly-produced with special effects or music, but it should be bold and interesting. In addition, it should be able to stand out from the crowd.

When developing your marketing strategy, remember to place the customer first. This will ensure that all elements are meeting the needs of your target audience. Whether it's a website, email marketing, or social media presence, make sure to keep the customer in mind.


Contextualization in digital marketing is the process of offering customers relevant products and services based on context. It involves considering factors such as a customer's location, buying habits, and past purchases. It also requires understanding the consumer's behavior and the environment in which he or she is in.

Among the benefits of contextualization is that it improves the relevance of the marketing content and the timing of the information. It also increases the likelihood of conversion. This method helps companies increase their sales revenue. It can be applied to a variety of marketing campaigns. Contextualization is essential for e-commerce businesses. It ensures that customers receive highly relevant ads, which result in improved customer experience.

The method allows companies to serve relevant ads to their customers based on what they are browsing on their website. For example, if a customer has been looking for a book, he or she may be shown an advertisement for a DVD on the same subject. This type of digital advertising can be effective for travel, technology, and retail industries.

Content curation

Content curation is a powerful method of promotion, allowing you to leverage other people's content for maximum exposure and brand awareness. A company such as Lush Cosmetics curates and shares tons of content from other brands and individuals to spread the word about its products. Whether it's helpful content on philanthropy or posts from fans, Lush shares them all.

When used correctly, content curation can help you achieve almost any marketing goal. It can boost SEO, establish you as a thought leader, and streamline lead generation and nurturing. It can also help you fill your content calendar in a cost-effective manner. Content curation also allows you to stay on top of industry trends. You can also build a rapport with your audience by sharing valuable content curated by others.